Branding - An Essential for a Website or Business
Branding is an essential for your company or website if you want to become popular and well known in your field. When I relaunched my blog, I got a custom logo made. It only cost me $20 in a logo contest. For this $20 I got an amazing logo along with a new designer who is continuing to do work for me.
If you want people to remember your website or company, you need to offer them something special to remember you by. A unique a dazzling logo is perfect. When someone visits a website they will probably see your logo first. If it catches their eye, they will remember it.
Using a template logo or a bad quality logo will make you look like a normal company that has just not spent much. For a relatively low price, you can get a brandable and beautiful logo that will make people remember your website.
For this reason, I have spent some more money to get a designer to make a new logo for CompuTalk as well.
Getting Started With Google AdSense
Google AdSense is a service that allows the owners of websites to publish adverts and get paid for each click that they get. Advertisers can buy advertising through Google’s AdWords program.
Once you have signed up and been approved by AdSense, you should have a look through the programme policies to make sure that you do not get removed from the programme.
Now you need to start getting adverts put up on your website(s) so that you can start generating revenue and clicks. So, log into your AdSense account and click the “AdSense Setup” tab at the top.
This should bring you to the setup page where you can choose what type of adverts that you want to display. Unless you want something else, then by standard you should want to use the “AdSense for Content” type of adverts. So, click on “AdSense for Content” and you should be bought to the next page.
You should select “Ad unit” and “Text and image ads (default)”. When you click Continue you will be allowed to choose the size and colour scheme for the ad. Take a look at Google’s Ad Formats page and choose what size of advert that you would like to display. Select that size and format in the drop-down box.
You should now be onto the colours part of the setup. You should select the colours so that your ads blend in well with your site, look like part of your site and don’t stand out too much. This is called blending, you can follow Rob Malon’s great & advanced guide on blending adsense ads, found here. However, you can just choose colours that look good together as advanced blending is not essential.
Once you have chosen your colours, I advise that you save them, so click “Save as new palette” and you will be able to use those colours later without having to choose them again.
Now just select the corner style that you want (I always use square) and choose what you want to do if for some reason ads aren’t available (I use public-service ads).
Click continue and you would be bought to the channels page. I advise that you create a channel and give it a name you will remember. When you display adsense on different sites, all your ads will be displayed together. If you use channels, you can put your ad blocks in different channels and see exactly what sites and ad blocks generate what revenue.
Click continue, give your ad block a name (just something relevant) and then click “Submit and get code”. When you get the code, paste it into your website’s HTML. When you visit your website the first time, the ads will not show. It can take 10 or so minutes for the ads to start showing on your site.
After a few days when you visit the AdSense reports section, you should see your channels and you will be able to see how much revenue they have generated. Remember to read the programme policies.